Job Type: Full Time

Pragati One ( P-1 India Pvt. Ltd.) is looking for a creative and technically strong Social Media Manager to lead our digital presence across all platforms. Key Responsibilities Manage daily activities across Instagram, LinkedIn, Facebook, YouTube, and Twitter/X. Develop engaging content strategies and maintain consistent posting schedules. Write high-quality, brand-aligned content (posts, reels, scripts, captions). Collaborate with design/video teams to create impactful visual content. Track performance through analytics and prepare weekly/monthly reports. Optimize content based on trends, algorithms, and platform best practices. Run paid campaigns for brand awareness and lead generation (preferred). Engage with audiences, handle DMs/comments, and manage brand reputation. Requirements 2–5+ years of experience in Social Media Management or Digital Marketing. Excellent content writing, storytelling, and communication skills. Strong technical understanding of all social media platforms and tools. Knowledge of the Indian startup/MSME ecosystem is a plus. Ability to work independently and handle fast-paced operations. Apply Now

About the Role We’re looking for a Senior Facebook Ads Specialist with planning, executing, and optimizing high-performing Meta campaigns. This role requires deep technical expertise including end-to-end tracking setup from campaign to ad level — and a data-focused mindset. You’ll be responsible for building strategies that drive measurable results, collaborating with design and strategy teams, and ensuring every campaign is accurately tracked, analyse, and optimized for maximum ROI. Key Responsibilities Ad Strategy & Execution Develop and execute full-funnel ad strategies across Facebook and Instagram tailored to client objectives (lead generation, awareness, retargeting, etc.). Structure campaigns, ad sets, and ads to support accurate data segmentation and analysis. Conduct advanced audience research and competitor analysis to identify high-performing segments. Tracking & Data Management Set up, audit, and manage tracking systems from campaign ad set ad level. Configure and troubleshoot Meta Pixel, Aggregated Event Measurement, UTM parameters, and conversion APIs (CAPI) to ensure 100% tracking accuracy. Build clear tracking frameworks for every campaign, ensuring reliable reporting across platforms (Meta, Google Analytics, CRM, etc.). Identify and resolve attribution gaps and data discrepancies proactively. Optimization & Testing Manage budgets, bids, and pacing daily to maximize efficiency and ROAS. Perform structured A/B testing across creatives, placements, and audiences. Continuously refine campaigns based on performance insights and data trends. Creative Collaboration Work hand-in-hand with the design and copy teams to produce scroll-stopping ad creatives. Provide clear, data-driven feedback on what’s performing and what needs to change. Develop creative briefs that align with audience behavior and campaign data. Reporting & Insights Create in-depth weekly and monthly reports highlighting key performance metrics (CTR, CPA, ROAS, etc.). Translate complex data into actionable insights and clear recommendations. Present campaign performance and growth opportunities to internal teams and clients. Continuous Improvement & Leadership Stay current on Meta Ads platform updates, data privacy changes, and emerging optimization tactics. Contribute to SOP development and train junior ad specialists on data-driven best practices. Collaborate with web, CRM, and automation teams to ensure cohesive tracking and lead flow. Qualifications managing and scaling Meta ad campaigns with strong ROI. Preferred if you have experience running ads for Construction Companies. Lead Generation only Proven ability to set up and manage tracking systems end-to-end (Pixel, CAPI, UTM, Events Manager). Strong analytical skills with experience in data interpretation, attribution, and dashboard reporting. Expert-level proficiency in Facebook Ads Manager, Business Suite, and conversion tracking tools. Familiarity with Google Analytics, Looker Studio (Data Studio), and CRM integrations. Bonus: Experience in the home services, construction, or contractor marketing industry. Excellent communication, organization, and problem-solving skills. Key Performance Indicators (KPIs) Accurate tracking and data integrity across all campaigns. Consistent month-over-month improvement in CPL, CPA, and ROAS. Increase in lead quality and conversion rates. Timely reporting and actionable optimization insights. Effective collaboration with creative and automation teams. ————————————————————————————————————————————-   Role: SEM / PPC Specialist Department: Marketing & Communication Employment Type: Full Time, Temporary/Contractual Role Category: Digital Marketing Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Ad OptimizationghlMeta Ads Facebook Ads ManagerFacebook AdsFacebook CampaignPaid Socialgo high levelInstagram AdsReporting And AnalyticsDesign Strategy Apply Now

The Business Development Executive (BDE) will be the first point of contact for prospective clients — identifying leads, presenting our services, qualifying opportunities, and closing new business. This role requires strong communication, relationship-building, and a passion for helping startups navigate government funding. Key Responsibilities Generate and qualify leads via calls, emails, LinkedIn, and events. Present and sell PRAGATI ONE India’s services: scheme consultation, application assistance, DPRs, pitch decks, recognition support. Maintain and manage sales pipeline in CRM; meet monthly/quarterly targets. Coordinate with Partnership & Policy Analyst for scheme eligibility and updates. Prepare proposals, quotations, and client onboarding documentation. Follow up post-sale to ensure smooth handover to delivery teams. Support marketing with client insights and lead-generating activities. Required Skills & Attributes Excellent verbal and written communication. Strong persuasion and interpersonal skills. Organized, target-driven, and proactive. Comfortable working in a fast-paced startup-support environment. Familiarity with startup/MSME funding schemes is a plus. Proficient in MS Office / Google Workspace; experience with CRM tools preferred. Qualifications Bachelor’s degree in Business, Commerce, Management, or related field. 1–5 years experience in sales, business development, or client-facing roles. Fresh graduates with strong communication are welcome. What We Offer Competitive salary with performance-based incentives. Training on government schemes, application portals, and DPR/pitch-deck fundamentals. Direct exposure to India’s startup and funding ecosystem. Opportunities to grow into senior sales, partnerships, or product roles. Apply Now

The Business Development Manager (BDM) will be responsible for driving growth by connecting with startups, MSMEs, and entrepreneurs who can benefit from government funding schemes and recognition programs. The role involves explaining our consulting services, closing deals, and maintaining strong client relationships — turning awareness into action. Key Responsibilities Identify, approach, and onboard new clients seeking funding or recognition support. Excellent knowledge of Indian startup eco system and government funding opportunities. Capability to understand the business from ground. Promote and sell P-1 India’s consulting services — including Government Scheme Consultation, DPR & Pitch Deck Preparation, and Portal Application Assistance. Understand client business models and suggest suitable government schemes or funding opportunities. Coordinate with internal teams for proposal creation, submission tracking, and client updates. Achieve monthly and quarterly business targets. Attend startup events, exhibitions, and networking meets to increase brand presence. Maintain accurate sales records and provide periodic reports to management. Desired Skills & Competencies Excellent communication and presentation skills. Strong understanding of the Indian Startup & MSME ecosystem. Proven ability to identify prospects and convert leads into clients. Familiarity with Startup India, MSME, PMEGP, SIDBI, or similar funding schemes preferred. Self-motivated, target-driven, and solution-oriented. Proficiency in CRM tools, Microsoft Office, and online communication platforms. Qualifications Bachelor’s degree in Business, Management, Economics, or a related field (MBA preferred). 2–5 years of experience in business development, consulting, or startup advisory roles. Prior experience with government projects, startup incubation, or financial consulting will be a strong plus. What We Offer Competitive salary with attractive incentives. Training on government schemes and funding processes. Work directly with India’s growing startup community. Dynamic, growth-oriented work environment with opportunities for rapid career advancement. Apply Now

The Strategy Research and Policy Analyst plays a strategic role in expanding P-1 India’s presence within the startup ecosystem.This position combines ecosystem partnership building, policy and scheme research, and internal knowledge management — ensuring our teams stay ahead of government updates and our business development efforts are fully empowered with accurate information and tools. Key Responsibilities Partnership Development Identify and build relationships with incubators, accelerators, startup hubs, and co-working spaces (especially free or government-supported ones). Establish partnerships and MoUs to position P-1 India as a preferred government funding consultant. Represent the company at startup events, expos, and innovation summits to expand our ecosystem reach. Policy & Scheme Research Track and analyze new government schemes, grants, and policies relevant to startups, MSMEs, and entrepreneurs (Central & State level). Maintain a knowledge repository summarizing scheme objectives, eligibility, benefits, and deadlines. Provide periodic reports and actionable insights to leadership and the sales team. Knowledge Transfer & Training Conduct regular training sessions to educate sales and consulting teams on new policies, schemes, and opportunities. Simplify complex government information into easy-to-use internal briefs and FAQs. Collaborate with the marketing team to integrate accurate scheme details into outreach materials. Sales Enablement & Toolkit Preparation Develop sales kits, brochures, scheme comparison charts, and pitch templates for client engagement. Ensure alignment between research insights and the company’s service offerings. Support the business development team with updated data, materials, and talking points. Desired Skills & Competencies Excellent communication, research, and presentation abilities. In-depth understanding of India’s startup, MSME, and funding ecosystem. Strong analytical skills and attention to policy detail. Experience in partnership management, public policy, or startup consulting. Proficiency in MS Office, Google Workspace, and presentation tools (PowerPoint, Canva preferred). Self-driven, organized, and collaborative mindset. Qualifications Bachelor’s or Master’s degree in Public Policy, Business Administration, Economics, or Management. 2–6 years of experience in research, ecosystem partnerships, or startup/government project management. Prior experience with incubators, accelerators, or policy advisory work is highly desirable. What We Offer Competitive salary and performance incentives. Exposure to India’s most dynamic startup and policy ecosystem. Opportunities to collaborate directly with incubators, policymakers, and innovation leaders. A creative and learning-driven workplace focused on impact and growth. Apply Now